Duracell brand

Duracell is the world’s leading manufacturer of batteries and delivers an instantly recognizable, desirable brand that both partners and consumers can trust.

Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. It has grown to become a global consumer icon, known for its commitment to quality, reliability and innovation.

On average 63 of its products are sold every second around the world and more and more devices are being launched that require battery power. Its ambition is to be the first choice when it comes to powering devices that are most relevant to consumers, and create long-term value and success for their partners.

Duracell has a rich history of innovation through continuously developing batteries that are more compact, more powerful, more efficient, and longer lasting than competitor brands.

Each single battery is quality checked before leaving the plant to ensure maximum performance.

The full product range includes:

  • Smartphone chargers at home and in the car;
  • Portable USB charges ensuring you never get caught without power in your mobile phone;
  • Camera and camcorder batteries delivering Duracell performance to your digital camera.

They say, “never trust a battery to do a Duracell job”!

In one sentence – why do I need Duracell?

You need Duracell as the world’s leading battery manufacturer whom your customers trust and value.