Profoto Cover

50 years ago, Profoto founders Conny Dufgran and Eckhard Heine resolved to make the very best flash for the very best photographers, and they succeeded.

That’s a standard that they don’t only aim to maintain but to surpass.

How do they do that? Well, Profoto doesn’t do complicated. Their photography lightning products are quick and easy to set up and use. That’s probably why everyone from aspiring photographers to the world’s best image creators absolutely love them.

Profoto is also dedicated to making every image the best it can possibly be by helping the creator bring the very best quality of light to the image. And when you consider there are literally billions of images taken every single day, you start to truly understand the full extent of their commitment to light shaping excellence.

Because they believe that light is the indispensable heart of all image creation, no matter what the camera, no matter what the situation, the ability to create amazing images is directly linked to the ability to master light shaping.

That core principle is the key to enabling a world filled with incredible images and the purpose of every single light shaping tool they make.

Their solutions can be split into four categories:

  • Lights
  • Light Shaping Tools
  • Air Remotes
  • Accessories

In one sentence - why do I need Profoto?

Because their well-known and high-quality lightning products are quick and easy to set up and use, which is why photographers love them.